While some may call me an influencer (ya no fine), I like to think of myself as a motoring journalist first and foremost. After all, my journey in the motoring world began way before Instagram and TikTok were an actual thing.
I cut my teeth at CAR magazine, where I honed my skills and developed a deep passion for all things automotive. After an incredible seven-year stint with CAR, I received the ultimate ego boost when I was head-hunted by Associated Media to take the helm at Women on Wheels (WOW) website.
As they say, I hit that one out of the park, swiftly climbing the ladder to become the Editor of WOW magazine as well, a position I proudly held for four years. During this time, I also embraced the world of video as a presenter on Tech Report, Ignition GT (channel 189 on DSTV), and cars.co.za. I’m still a proud member of the Ignition GT team, and I also serve as a judge in the cars.co.za Consumer awards.
Speaking of accolades, I have the privilege of being a jury member for South Africa’s prestigious Car of the Year awards. I’ve also been nominated twice for DSTV’s Content Creator Awards, and I’m chuffed as chips to say that I was recently announced winner for 2023 in the Automotive Award category! Definitely a highlight in my career so far.
I have written, and still write, for some of South Africa’s leading publications, including Women’s Health, Men’s Health, Modern Luxe, Apex magazine, CAR magazine, and many others. I’ve had the pleasure of collaborating with brands like GetWorth, Mazda, Haval, Alfa Romeo, Nissan, Audi, Mercedes-Benz, Shell, Philips Automotive Lighting, Champion Lubricants, Dial Direct, Pampers, Supa Quick, Avo, iWyze, Karcher, Engen, TOTAL, and more in exciting social media campaigns.
But let’s talk about my true passion project – my YouTube channel. With over 400 videos and a staggering 7.5 million views, it’s where I truly light up. My mission is simple: to provide honest car-buying advice in my unique style. These are no-paid reviews, untainted by manufacturer influence, so you can trust that what you see is what you get.
So, whether you’re a gearhead, a car enthusiast, or someone simply looking for trustworthy insights… well HI THERE, it’s good to have you here. Join me on this thrilling ride through the world of motoring, where I’ll keep sharing my knowledge, passion, and highly unfiltered opinions.
Welcome to my world – where cars are an obsession, a lifestyle, and a story waiting to be told.